About Pinnacle CEO

You owe yourself and all your stakeholders a well-run profitable company.
Why wait to get started?

Jim Heaton the Founder of Pinnacle CEO

Jim Heaton


I believe everyone who runs a company owes themselves and their stakeholders a well-run, profitable organization.

I also believe in community, sustainability, and corporate citizenship.

My commitment to these principles is so strong that I only work with people who share them.

I have over 40 years’ experience working in small, privately-held businesses and large multinational manufacturing companies. I enjoyed what I did, and I created a lot of value for the shareholders.

But I didn’t create social value. And I’ve come to realize that what really matters to me is the community that I’m a part of – that I help create.

I work with great people to create great companies in a great business community.

That means a community of companies that value their employees and their corporate responsibility.

You don’t owe anyone a job, you owe them and their families a well run, profitable company.

My background has given me a thorough understanding of what makes a company successful – the nitty-gritty details of your financials, operational excellence, and the human qualities that create a culture of corporate responsibility. And it’s given me the ability to recognize top-quality talent and skills, and to work with those people to create a team of professionals who stand ready to help my clients.

I’ve chosen to align myself with Vistage, because I respect the work they do to support CEO groups and the Chairs who run them.

If you’re someone who recognizes the worth of community and corporate citizenship; who feels that you and the company you lead have a responsibility to profit and planet; and who hears the needs of your company, your employees, and your family – then there may be a fit for us to work together.

If you run a successful company and know you can do even better; if you recognize that ongoing peer relationships and the “wisdom of crowds” could help you reach the next level – then you may be qualified for a seat in one of my groups. If you believe you may be qualified and you’re interested in being considered for membership, start by reading about our Selection Process. You’re welcome to register to be notified when there are openings

If you need immediate attention and the focus of working one-on-one, then individual coaching or consulting may be a better choice for you. I invite you to reach out to me!


Business Advisory

If your business is struggling, if your performance is behind last year 2 quarters in a row and you don’t know how to correct your course don’t wait too long to get help. You can lose money for a long time, but you can only run out of cash once.

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Vistage Groups

Vistage members run successful companies but know they can do better.  They are committed to growth and know they don’t have all the answers to achieve it.  They have no other agenda but to help each other grow personally and in their businesses.  Who do you turn to when you don’t know the answer?

Client Testimonials

“It’s critical that when there’s an emergency in someone’s life, whether it be personal, financial, or business, that you have a group you respect that can give you the wherewithal to see past the storm clouds and make the right moves.”

“When I met Jim, I didn’t even know how to read an income statement; he taught me so much about basic business knowledge. In our first meeting he talked about a thirteen week forward looking cash flow statement, and my mind was blown that people were thinking that far ahead; thirteen weeks sounded like a long time. But now, we have a twenty week forward looking cash flow statement, which has saved our butts in more than one occasion. If it weren’t for Jim, I don’t think we would have ever even instituted the practice of watching our cash. We probably would have gone out of business back in 2018 when we hit some hiccups.”

“When I joined Vistage, our company was flat. My experience with Vistage, especially with Jim’s leadership in the one-to-ones, has been transformational. It all has been transformational for my business!”

“The toughest decision I’ve had to make in my business was made with the help of the Vistage group.”

“Over the thirteen years I’ve been with Jim, he’s helped my business grow an average of 40% every single year. Now we have gone from one location, here in San Diego, to seven in the country and growing. We represent five states whereas when I met Jim, we were representing one county.”

“Before I joined Jim’s Vistage group, I was flying a plane with zero instructions. Now I feel like I’m in control. I know where I’m going. I can read how far I am and where I am heading. I have the instruments right in front of me thanks to Jim!”

“Jim has a way of knowing what’s happening in your business by only asking a few questions. Jim is really good at business; he knows what questions to ask to really know what’s going on.”

“Jim has meant so much to our business and so much to me and my family both as a friend, a chair, and a guide over all these years.”

Reach out today!